The Order® model enables companies to get a well-rounded perspective on the business, to unlock new opportunities, address challenges and implement change strategies.
ARE YOU BEING UBERED?
Digital innovation is upending the core of every industry and incumbents are struggling to respond. Asset-light new market entrants with fewer resources and innovative business models are able to successfully challenge incumbent businesses and quickly scale….Uber disrupted the Taxi industry by facilitating access to drivers and vehicles, Airbnb disrupted the hotel industry by facilitating access to a room inventory of just under one million in 4 years that it took the Hilton Hotel chain 93 years to build. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace?
This white paper introduces The Order® model as a framework for preempting and responding to digital disruption.
MIND THE BRAND GAP
The marketing and advertising arms race to create emotional appeal, generate buzz and move up brand valuation league tables, is creating a widening gap between brand strategy and business strategy. In this environment some of the once coolest and iconic brands are faltering at a game they once dominated. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace?
This white paper explores The Order® model as a framework for developing Brand Strategy.
SUCCEED OR FAIL ON PURPOSE
Research has shown that consumers increasingly want organisations to demonstrate a purpose beyond profit. And so after decades during which the dominant dogma focused on maximising shareholder value and short-termism, many CEO’s are now trying to achieve more. This article explores the business case for purpose and discusses a methodology for CEO’s to activate purpose within their organisation and profit in the process.